CASA LEGADO
BOGOTA
ABOUT THE PROJECT
At the time of Casa Legado’s opening in 2018, Bogotá’s tourism was receiving a record 3,233,162 foreign visitors annually. West Fourth was brought onto the project to support not only the new hotel opening, but also to amplify tourism PR for the destination. With the newness of the hotel and growing popularity of the destination, West Fourth positioned the owner, Helena Davila, as a thought leader in the space by sharing her proof points on how elements of the design, staff, and guest programming supported the local culture, economy, and created an authentic Colombian experience for guests. One of the standout stories that we told to media was focused on how Helena only hired local women in Colombia to create more equal opportunities in Bogota’s hospitality job market, and how guests of the hotel were linked to one of the women as their host during the entire stay. From sharing stories about their culture to cooking authentic Colombian dishes, Casa Legado won the spotlight in numerous top tier publications as the “home away from home” while in Bogota.
OBJECTIVE
Introduce Bogotá’s newest luxury boutique “home hotel,” Casa Legado, to US, Canada, South America and European consumer markets through the development of engaging storytelling and earned media coverage. West Fourth was hired to launch the hotel and connect audiences in key markets to its sense of style and family inspired service that has not yet been seen in the Quinta Camacho, one of the city's premium neighborhoods.
SKILLSET USED
International Media Relations, Hotel Opening, NYC Media Desk Sides, Earned Media Coverage, Influencer Marketing, Executive Media Training
MEDIA QUOTE
“A quaint mid-century house that’s nearly incognito from the street. Inside, natural-fiber furniture from emerging Colombian designers sits alongside antiques from the home of the owner’s grandmother, below the watchful eye of family photographs on the wall. With a whimsical tropical holiday vibe, the hotel has standout design features with wild wallpaper prints; patterned tiles; contemporary furnishings; and quirky decorative details.”
- Conde Nast Traveler
METRICS
300+ million
