West Fourth Agency has been hired by multiple Autograph Collection properties to create its “Mark of Craft,” a brand standard enforced by Marriott International’s global marketing and communications team. West Fourth’s CEO, Meg Puglisi, formerly worked in-house at Marriott International and was largely responsible for guiding hotel’s through their Mark of Craft development. West Fourth Agency was hired to develop The Oaklander Hotel’s Mark of Craft. West Fourth researched the hotel, its history, and its location within Pittsburgh, Pennsylvania extensively, and found that the hotel is situated near the former Syria Mosque, which was once a music venue where musicians from The Beatles, Pink Floyd, James Taylor, The Rolling Stones, and more, performed. With music as the foundation, West Fourth created the “Rock n’ Oak Program” via repurposing unused space in the hotel into professional recording booths for hotel guests to record music and podcasts, all engineered by the newly hired Sound Booth Engineer, and transferred to a vinyl record for guests to take home with them. From valet tickets that replicate an original Bob Dylan Syria Mosque ticket to musically themed cocktails in the hotel restaurant, Spirits & Tales, West Fourth Agency built a comprehensive program that touches every aspect of the guest experience and leaves a lasting impression. To launch Rock n’ Oak, West Fourth partnered with VISIT Pittsburgh, Andy Warhol Museum, Carnegie Museum of Art, and more to host journalists from USA Today, Business Insider, and Table for earned media exposure.